Skills & Expertise

From scrappy e-commerce and marketplace startups to hypergrowth fintech companies, I've led products 0 to 1 from true inception, to early experimentation and validation, to launch.

Led the end-to-end design, development, and launch of the new Student Loans vertical on Credit Karma. In the few months after scaling, we connected our users to $1 billion in debt relief.

Led a 30-person Credit Karma + Intuit team to integrate a financial data and payments platform and launch Credit Karma's Automated Debt Payoff Plan.

Led a team to take Glyde's peer-to-peer e-commerce marketplace mobile for the first time, along with a marketing campaign that took the streets of San Francisco by storm.

Developed the first mobile app for e-commerce and project planning tailored to the specific needs of The Home Depot's $40 billion professional contractor segment.

At Credit Karma, I was the lead PM on all things Growth and Discovery. At Pandora, I significantly increased advertiser customer growth and monetization through audience targeting solutions.

Credit Karma: Implemented mobile deep linking to drive conversion and customize the email-to-app experience for our 40M native iOS and Android app MAU.

Credit Karma: Led a concerted web to native app upsell strategy that drove a 27% YoY lift in app installs, and a 47% YoY growth in native MAU.

Credit Karma: Created a new Accounts Monitoring growth marketing portfolio (email and push notifications) that grew to become the biggest enticed engagement driver within 1 year.

Credit Karma: In partnership with TransUnion, implemented a new daily credit score feature that drove a 3% engagement lift in sitewide MAU.

Scaled Pandora's proprietary Audience Manager data management platform (DMP) and audience targeting solutions to fuel advertiser customer growth and revenue. Drove a major lift in customer growth through the introduction of self-serve tools, and delivered a 100% growth in targeted revenue, and a 60% growth in utilization of premium targeting solutions.

Developed personalization features that scaled to tens of millions of active users at Credit Karma and Pandora, significantly driving up user engagement, retention, and monetization.

Led the charge in overhauling Credit Karma's front door experience by delivering a dynamic, personalized, and context rich feed that unlocked discovery for our 130 million members.

Led the launch of the Relief Roadmap: a personalized guide and AI chatbot to help Credit Karma's 130 million members confidently navigate the pandemic.

Pandora: Led the product strategy and roadmap for audience targeting, which developed personalized ad experiences for our 70 million monthly active listeners, and was critical to both our user retention and monetization strategies.

Extensive experience leading large complex 3rd party integrations through partner evaluation (build - buy - partner), planning, and execution. Skilled not only in execution, but also growing strong and trusting partner relationships, as well as influencing partner roadmaps.

Led a 30-person Intuit + Credit Karma team to integrate Intuit's proprietary IDX platform (like Plaid) and power Credit Karma's Automated Debt Payoff Plan. Collaborated with Intuit to develop their first set of external APIs, productize their platform, and take it to market.

Led a Plaid integration to develop a connected accounts experience and a digital wallet proof of concept on Credit Karma.

Lead PM on vendor evaluation, selection, and integration of the Branch.io mobile deep linking and cross-platform attribution solution for Credit Karma.

Lead PM on vendor evaluation, selection, and integration of Summer's student loans APIs to deliver an embedded product on Credit Karma, connecting users to $ billions in debt relief.

Pandora: Led the integration between our proprietary Audience Manager data management platform and the Krux (Salesforce) DMP to expand our audience targeting solutions.

Pandora: Lead PM on vendor evaluation, selection, and integration of PlaceIQ, a location data solution to power hyperlocal real-time ad targeting, as well as our Live Events product.

Expedia: For Hotwire's first international site launch, I was the Lead PM on developing the checkout flow and integrating with the Netgiro (Digital River) payment processor.

Deloitte: Led a 20-person cross-functional team on the frontend SAP Portal integration for Southern California Edison, one of the largest electric utilities in the US.

Responsible for leading multiple frontend and platform redesigns for product pivots as well as to tear down UX and technical barriers to user engagement and scaling.

DriveWealth: Led a complete redesign of our DriveHub customer portal in order to scale for customer growth, as well as the introduction of multiple new asset classes and financial products.

Led a homepage redesign to redo navigation and discovery on Credit Karma, and develop a dynamic and personalized experience for our 130 million members.

Led the complete overhaul of both the frontend design system and the backend tech stack for Credit Karma's Accounts pages, one of its most highly trafficked surfaces.

Glyde: Led a complete redesign of our e-commerce website and user flows as we pivoted our catalog from books and electronic media to consumer electronics.

Toolkit

Product

Leading teams

Product strategy

Requirements definition

User research

Design

Design sprints

Figma wireframes

User flow / IA mapping

User testing

Business

Business case & financial modeling

Competitive & market analysis

OKR & KPI development

Partnerships

Technology

3rd party integrations

Data analytics & experimentation

Mobile apps & responsive design

Scaling backend platforms